When people hear "digital twin", they often picture a nice visual. A 3D model with a bit of lighting and texture. A nice extra when the construction data is finalised and marketing needs "something to show". But that mindset is outdated. It's the reason so many projects stumble when they've been carefully planned on paper.
A Twin doesn't add anything. It enables everything.
The reality often looks like this: The launch is coming up. The CAD data are ready. Everything seems to be planned... at least on paper. Then comes the moment when it is said: "We need a visual now" and that's when we get the call.. Quickly, at short notice, under pressure. Then it quickly becomes clear: the product is built, but in no way tangible.
You dont want to read? here is the Link: Why build the Digital Twin First?
What follows is a chain of corrections, feedback loops, misunderstandings. Because visual decisions are made too late, and what's left is not creative freedom but reactive damage control.
A Digital Twin at KYYO is not a passive 3D object. It is a dialogue. Between design, technology and emotion. We do not simply build what we are given. We think along with you. We translate ideas into forms that are not only accurate, but also matches. It doesn't start when everything is done. It starts when something is being created. That is how we grow together - with the product, with the team, with the goal.
When Jensen Huang introduced the new 5000 series
he did not just talk about numbers and benchmarks. Of course he did, he is the CEO of NVIDIA. But what stuck in my mind was something else: his emphasis on how important Digital Twins will be for industry. How entire production processes, cities or vehicles are first created in the virtual world, not as a test run, but as a working space. This shows that the DigitalTwin is not just a gadget for marketing departments.It is already a strategic tool and will become standard in the future.
For us, this isn't theory. We build for products that are still in motion. That still have room to grow. Because that's when the visual language of a product can still be shaped. Later, there is often not the time or willingness for it.
A well-structured Twin allows us to work across platforms, based on a consistent data set. From there, we create whatever we need: stills, configurators, real-time applications, animations or VR. If the product changes, we keep going. And if there is an update, we just keep working - no workarounds, no breaks.
What we are saying sounds simple, but has not yet arrived in many minds: Hurry up ! Don’t send the final file when the pressure is already high. Give us the idea if it is still alive.
Then we work together to create a twin that not only "represents," but understands. One that blends form, material, light, rhythm, and function into a unified vision. An image that doesn't look like a copy but the original, in digital form.
Conclusion: A digital twin is not a rendering task. It is an infrastructure that makes the product tangible long before it becomes real. It ensures decisions are made out of conviction, not emergency..If you want your product to be understood, then give it a face early on not at the end. But at the beginning.
